Stellar
Speakers
Stellar 2022 line-up.
Professor Karen Nelson Field
Amplified Intelligence
Founder and CEO,
David A. Aaker
Vice-Chairman of Prophet and Professor Emeritus of Marketing Strategy at the Berkeley-Haas School of Business
Gemma Spence
VMLY&R COMMERCE
VP Global Commerce Transformation
Paul Dervan
The National Lottery
Chief Marketing Officer
Shane O'Leary
Accenture Interactive Ireland
Head of Media & Performance
Emma Williams
Edelman
Director
Tom Roach
Jellyfish
Ciara Reilly
RED C Research
Director
Brian Sheehan
Mediahuis
Digital Director
Ronan O'Connell
Cathal Deavy
Tesco Ireland
Customer Director
Aisling Wilde
The Coca-Cola Company
Frontline Activation Country Lead
Lisa Tully
Life Style Sports
Senior Digital Marketing Manager
Dara Brady
Ryanair
Director of Marketing, Communications & Digital
Welcome to
Ireland's largest
marketing
event
We're bringing DMX Dublin 2022 to you for: Build and Shape Brands for Today’s World.
A deep look / dive into how we shape brands for the world we live in.
As marketers, we know the power of ‘brand’ and its unique ability to add value and connect with audiences. However, the world is changing at a pace and what made sense before, may no longer hold true. Building and growing brands in this new world takes renewed focus in understanding how our audiences have evolved and how we can best meet their needs. At DMX Dublin 2022 we will explore how the rules for brand building have changed and how we can adapt our strategies for ever more effective marketing.
We're bringing you the best, online, on one stage, in one day.
Keynote Speakers
Professor Karen Nelson-Field and David Aaker
Founder and CEO of Amplified Intelligence, Professor Karen Nelson-Field will join DMX Dublin 2022 as a keynote speaker. Karen is a globally acclaimed researcher in media science and author in marketing and advertising. Professor Nelson-Field will discuss three important verticals in the media trading game; planning, buying and measuring, and how human attention measurement can be applied to drive a broken ecosystem towards a positive attention economy.
Also lined up as a keynote speaker for this year’s event is David Aaker, Vice-Chairman of Prophet, a global consultancy around brand, growth, and digital transformation. David will share insights on the three must-dos of branding; the need to react to disruption innovations, the difficulty of breaking through information overload and media clutter, and the need for more purpose driven, less transactional relationships.
The panels for this year’s conference includes:
- Measurement and effectiveness
- Building brilliant brand experiences in e-commerce
- The power of Gen Z
Featured on the Day
- Amazing keynotes from international expert speakers
- One virtual stage composed of real-life case studies from successful global and local brands
- State-of-the-art digital technologies that are transforming marketing
- With a plethora of examples and case studies, aimed at an audience of marketing leaders, DMX Dublin is the must-attend marketing event of the year
Who should attend?
- CMOs, Marketing Directors, Heads of Marketing
- Agencies: Advertising, Digital, PR and Marketing
- Marketing Managers: Brand Managers, Product Managers, Category Managers
- Business owners: SME Entrepreneurs, Owner Managers
- Digital Specialists: SEO Managers, Content Managers, PPC Specialists
What else should I know?
- DMX Dublin is a full-day, online conference, with registration opening at 10:15am and the event closing at 3:30pm
- The agenda is not yet available for 2022. We expect to release it shortly.
- Our Members of the Marketing Institute receive preferential rates, so if you are interested in joining head over to mii.ie
Play Video
Google’s EMEA Headquarters in Dublin is the largest outside of the US, employing over 3,000 staff making the company one of the largest employers in the city. Google teams specialise in online sales and operations expansion for companies in over 55 countries across EMEA, operating in more than 45 languages to drive sales, advertising & publishing online and help businesses of all sizes to be successful in the global online marketplace.
Mediahuis
Media Partner
The Marketing Institute of Ireland is delighted to once again welcome Mediahuis as our media partner for DMX Dublin
Mediahuis is the leading newspaper and online publisher on the island of Ireland, it is vertically integrated with print and distribution assets, and is the largest wholesale distributor of newspapers and magazines on the island. The Company is a 100% subsidiary of Mediahuis N.V. a private European media group, headquartered in Antwerp, Belgium.
At Mediahuis we believe unconditionally in independent journalism and that strong and relevant media make a positive contribution to people and society. We are an open-minded with a curious outlook on the world.
From an advertising perspective we help our clients tell their brand stories to our weekly audience of almost 2.8 million readers. We create and develop brand stories that are inspirational, timely, flexible and bring them to life through a blend of platforms across digital, audio, video and print. Our dedicated team create content from start to finish, through ideation and collaboration, delivering compelling and effective commercial ideas that drive outstanding engagement.
Our platforms include native content on all our news websites, both home page and vertical sections for contextual targeting; a selection of some of Ireland’s leading podcasts plus the ability to create commercially driven podcasts across audio and video from our studio. We can also create sponsored content within our print portfolio of leading newspaper titles, and more immersive print products such as bespoke magazines and themed supplements.
iProspect
https://www.iprospect.com/en/ie/
As a global digital-first end to end media agency, iProspect’s unmatched mix of media strategy and storytelling with digital expertise and audience knowledge defines a new territory of performance-driven brand building. By delivering human-centric solutions, iProspect accelerates growth for the world’s most iconic brands.
As people have never been more connected, growth now happens at the intersection of culture, content, data and technology. Businesses that thrive at these intersections grow fastest.
Our unique perspective allows us to understand this intersection in ways that make us better at building brands out of every media connection, now and for the future.
Edelman
We are a global communications marketing firm with an office in Dublin. We partner with the world's leading businesses and organisations to evolve, promote and protect their brands and reputations. Our proven strategy is to engage audiences over time to earn their lasting trust — the strongest insurance against competitive disruption, the antidote to consumer indifference, and the best path to continued growth.
We've evolved during our history as a public relations pioneer and now in addition to traditional and enhanced PR, our work encompasses communications marketing, a data-and-insight-driven approach to integrated campaigns; advisory services; and digital strategies and solutions.
Our teams of strategists, creators and counselors bring to this work what our clients have long valued us for — in-depth expertise, unexpected ideas, and ingenious storytelling that together drive valuable impact on their businesses. We’re global in reach, but our people are local, with in-depth knowledge of markets, cultures, and issues.
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