With 15+ years' experience in travel and tourism, Helena is TripAdvisor's Head of Destination Marketing, EMEA.
Helena Egan joined TripAdvisor in December 2008 as the first dedicated tourist board specialist in Europe, covering Europe, Middle-East and Africa. In 2011 Helena grew the Destination Marketing Team to five full time employees with her managing the team as Head of Destination Marketing, EMEA. The team’s key responsibilities include working with and developing relationships across tourist boards based across Europe, Middle-East, Africa and Asia. This involves designing and creating bespoke marketing opportunities on TripAdvisor’s media group web sites and advising tourist boards on how they can become part of the Web 2.0 travel experience. Helena brings over 15 years of experience in the travel and tourism industry. She joined TripAdvisor from Travel Weekly, U.S. and has also worked for Visit Britain and numerous cruise lines. For the past 13 years she has lived in London, and prior to that, in six countries across Europe and in the U.S. She holds a MA from the University of Helsinki.