Bestselling marketing author, social marketing consultant and creator of SOSTAC ® Planning, PR Smith works organisations around the world.
Whether developing digital marketing strategies, digital body language & automated marketing, virtual events or mobilizing staff into social media teams or just integrating online & offline marketing, Paul has helped to boost the results of hundreds of organisations from IBM to innovative SMEs.
His five books are published in seven languages. Emarketing Excellence 4th ed is just released. His SOSTAC ® Planning system is used across the world. Paul’s personal passion, the innovative Great Sportsmanship Programme, uses social media to get sportsmanship back on the agenda of young people from Dublin to Dubai (whilst boosting literacy).
Paul also leads the Marketing Institutes regular 2 Day Workshop: ‘Marketing Strategy & Tactics In A Digital World’.