Laurent Muzellec

Laurent Muzellec

UCD, Lecturer in marketing management and digital marketing strategy at Masters and Executive level.

Laurent teaches marketing management and digital marketing strategy at masters and executive level.

Laurent is a lecturer in marketing management and digital marketing strategy at Masters and Executive level. He has presented several research projects in international conferences around the world on interactive product placement and children’s experience of sponsored mobile application. His research on virtual brands, digital business models and corporate branding has also appeared in international publications such as the Journal of Brand Management, Corporate Reputation Review, Industrial Marketing Management, the Journal of Product and Brand Management and the European Journal of Marketing.

He previously has worked as a product manager of an Internet Mapping application (web 1.0!) in Paris and as an Internet consultant for Volkswagen in Germany. He has taught in Dublin City University Business School and ESSCA school of Management (Paris).

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