Tara founded Datalytics, a Customer Engagement agency that provides clients with data expertise to maximise their customer database.
Tara has worked in Marketing both agency and client side for fifteen years now and has enjoyed a variety of roles from Market Research and Customer Insights to Change Management.
In the beginning there was market research which enabled Tara to explore her natural curiosities around consumer and brand interaction. In the middle, she moved on to manage marketing databases for a number of financial institutions where she excelled at demonstrating the benefit of delivering the right message to the right customer at the right time, strengthening the customer engagement.
In 2011, Tara founded Datalytics is a Customer Engagement agency that provides clients with access to data expertise and leading edge technology to plan and maximise their most valuable asset – their customer database.
She is now curious about what the end of this story might look like.