Tessa Barrera is the current Head of Social Media for Lexis, the Recommendation Agency where she works on creating online and offline conversation for brands to increase their reach.
Prior to joining Lexis, Tessa was the Global Head of Social Media at Red Bull. She was responsible for the creation of both global and local market social media strategies in 165 countries, with a focus on building engaging and interactive social and digital activities across all parts of the company. She oversaw close working relationships with all the major social media channels and Red Bull’s properties to drive constant innovation in line with new developments.
She also led the global social media activity for the Red Bull Stratos project (Felix Baumgartner’s now-legendary jump from space) that achieved a record-breaking 8 million live audience on YouTube. Barrera’s restructuring of Red Bull’s social media conversation strategy led to an eight-fold increase in organic interactions and impressions in six months with the brand named the world’s number 3 Most Engaged Brand.
Originally from the USA, Tessa Barrera’s previous roles have included: Global Social Media Manager for Red Bull Media House; Social Media Strategist at HUGE, an agency in Brooklyn New York; Communications Manager at Howcast Media in New York; Media Relations Co-ordinator for giant law firm Debevoise & Plimpton LLP.
View Felix Baumgartner’s now-legendary jump from space: http://www.youtube.com/watch?v=dOoHArAzdug
Link to interview with Tessa Barrera
Mission to the Edge of Space: The Inside Story of Red Bull Stratos Social Media Success – view on SlideShare here