Paul Dervan is the Global Creative Director for Full Tilt Poker, one of the world’s largest online poker brands. Previously he worked for Telefonica, as Brand Director for their global digital division, where he created youth brands in Latin America, as well as in Ireland (a brand called ’48’). Prior to this, he was Head of Brand, Advertising and Sponsorship, for the O2 brand in Ireland. He is (slowly) writing a book about the creative process, viewed from the client-side.
Accidental Assassins: Why Great Campaigns get Killed – view on SlideShare here