Clare Kleinedler is the Digital Marketing & Social Media Specialist for Kellogg’s Europe.
As the lead in social for Kellogg’s cereal brands in Europe, she oversees social media strategy development and content production for Special K, Krave/Tresor, Crunchy Nut and Kellogg’s Masterbrand. Her responsibilities include developing far-reaching and engaging campaigns and always-on content for multiple digital platforms, as well as creating and implementing guidelines and policies for Kellogg’s European social media offering.
Prior to joining Kellogg’s, Clare worked as Social Media Manager for In the Company of Huskies, focusing on social content for Guinness. During her tenure, Guinness Ireland and Guinness Great Britain Facebook, Twitter & YouTube pages hit record highs in engagement and fan growth, with both properties regularly making the Social Bakers Top 10 Brands on Facebook in the UK and Ireland.
Before moving to Ireland from the United States, Clare worked as a content manager for a variety of digital start-ups including MySpace/Intermix Media and Phoenix Online Marketing. She is also a seasoned journalist, having worked as the music editor at WIRED magazine and as a contributing editor at the ground-breaking online music magazine Addicted to Noise. Her work has been featured in People, the Los Angeles Times, the Guardian and theSan Francisco Chronicle.
Clare is also an active blogger and writes An American in Ireland, which documents her transition from LA to Ireland.
How to Win With Teens on Social – view on SlideShare here