Dr Dave Chaffey is CEO and co-founder of digital marketing management advice site Smart Insights. He is also a bestselling author, consultant and speaker who enjoys sharing tips, tools and techniques on all things digital, but especially those most influential in driving awareness, leads and sales. That’s SEO, PPC, Social Media, Email Marketing, Site Design and Analytics!
Dave is author of 5 bestselling books on digital marketing including Emarketing Excellence and Digital Marketing: Strategy, Implementation and Practice. In 2004 he was recognised by the Chartered Institute of Marketing as one of 50 marketing ‘gurus’ worldwide who have helped shape the future of marketing.
Dave Chaffey, www.smartinsights.com spoke at the Digital Marketing Conference DMX Dublin, on 11 March 2015, this event was powered by The Marketing Institute.