Múirne Laffan is RTÉ’s Chief Digital Officer. As Chief Digital Officer, Múirne leads RTÉ’s digital division, responsible for the strategic development of a stable of industry-leading digital platforms and services such as RTÉ.ie, RTÉ Player, RTÉ News Now and GAAGO. She is also responsible for leading RTÉ’s overall digital strategy and driving collaboration and innovation across the organisation. Múirne Laffan sits on RTÉ’s Executive Board and chairs RTÉ’s Digital Strategy Board.
Múirne Laffan first joined RTÉ in 2001, as General Manager of RTÉ Commercial Enterprises and then as Executive Director of RTÉ Publishing. In 2011, Laffan was appointed Managing Director of RTÉ’s newly formed digital division. Prior to joining RTÉ, Laffan spent ten years in New York in senior executive roles with the advertising agency McCann Erickson Worldwide.