With nearly 25 years experience working on Global and National brands, Taryn Casey’s marketing career has spanned traditional brand management, trade marketing and for the past 10 years digital marketing.
Along with her work on brands in Global giants such as The Coca-Cola Company, Nokia and Diageo, Taryn has mentored start-ups and SMEs, delivered conference keynotes and guest lectures as part of the International Selling Programme in Dublin Institute of Technology and in the Digital Hub.
Her uniquely creative & strategic approach to solving business challenges combines her experience & knowledge of consumer marketing, with the power of digital & social platforms.
Since founding & then selling on her own e-commerce business in 2006, Taryn worked both client and agency side helping clients to understand and then harness the power of consumer engagement online.
She is currently Global Head of Digital for Irish Distillers Pernod Ricard, working on a portfolio of spirit brands, including the iconic global Irish whiskey brand Jameson, and global film properties such as Jameson First Shot.