Jerry Daykin

Jerry Daykin

Carat, Global Digital Partner

Jerry Daykin currently leads global media partnerships at Carat for the Mondelēz business, as well as supporting Carat’s Chief Digital Officer in driving social media best practice across a range of key global accounts.

Previously he worked client-side at Mondelēz, leading its European social media efforts. Working with brands like Cadbury & Oreo, he defined the company’s ‘Storytelling at Scale’ approach to digital and elevated the importance of social channels. Daykin is a regular contributor to The Drum and The Guardian Media Network as well as a prolific blogger on his LinkedIn page, promoting the need for #DigitalSense in the industry.

@jdaykin

www.jerrydaykin.co.uk

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