Ross is a digital brand evangelist and currently works as Head of Brand across Google's Large Irish Client team. He has been with Google for 5 years and in that time has worked as a strategic brand partner with some of the largest Irish companies operating internationally across the Travel, Finance and CPG space.
Prior to his current role at Google, Ross spent more than 3 years working alongside leading Hotel suppliers, Tourist Boards and online travel business in the UK, Europe and APAC, actively supporting client marketing teams with their strategic objectives, marketing goals, identifying the latest trends in consumer behaviour and technology adoption and aligning marketing strategies accordingly.
At DMX Dublin, Ross will be speaking about...
Consumer behaviour is ever changing . Our interactions with the world around us, how we find solutions to our problems, how we curate more enriching experiences throughout the day are constantly evolving. We live in a cross screen world and video is at the forefront of this new media landscape. Ross will discuss and explore the exciting innovations and solutions that are being developed across YouTube and highlight ways we can use YouTube to grow your Brands mental & physical availability and find your best customers at scale.