Julien Goretti is the Global Executive Director of Intelligence, Risk & Reputation with Storyful. He helps brands take a deep dive into consumer behavior within the social and digital media landscape. This aids them in building long term strategy and managing their reputation (ie: potential crisis situations).
Prior to Storyful, Julien worked in the FMCG world as a consumer insight expert to drive brand growth through consumer-centric innovation and communication strategies. Julien received his MSc in Marketing from Audencia Business School in France.
When not working with clients and brands to understand their audience and reputation, he is collecting Japanese comics books and travels as much as possible to his favorite continent, Asia.
At DMX Dublin, Julien will be speaking about...
Getting Clued In: The Journey from Insights To Creative
The social media landscape and power of individual voice is changing how marketers and advertisers have to approach creative approaches. When the voice of one person with 50,000 followers can affect brand perception it’s no longer time to react, it’s a time to find truth in context and derive from insights. Learn from Storyful about how you can utilize data and insights to drive creative direction.