Charley Stoney

Charley Stoney

Alternatives, Group Managing Director

Charley’s career spans over 25 years of working in professional services in the UK and Ireland across every key industry sector.  The majority of her time has been spent providing marketing and people related services.  In Alternatives, these skills combine as she leads their specialist talent solutions team and spearheads their advisory service for marketing organisation design and transformation.


Alternatives is a Marketing Talent Consultancy.  We believe that transformational Marketing is the engine of growth.  We help our clients unlock this growth by: Connecting with precision the best with the best in Marketing, Digital & Data;  Offering flexible, in demand talent, on demand; Providing transformative leadership talent;  Advising on marketing transformation, capability & structure.


Today, our 18-strong team of Dublin based specialists have two decades of accumulated insight, experience and relationships, both locally and globally and we continue to deliver imaginative talent solutions for our clients and candidates alike.



At DMX Dublin, Charley will be moderating a panel about...

Realising your Potential: Our three panellists have seen a huge transformation in the marketing remit over the past number of years:  

• Orlaith Blaney, Chief Marketing & Communication Officer, Ervia

• Fiona Sweeney, Marketing Director, Kerry Taste & Nutrition, Europe

• Loretta Dignan, Board Member, Abbey Theatre & Consultant

Moderated by Charley Stoney, Managing Director, Alternatives Group, they will share personal insights from their own career journey; their core principles as marketers; how to stay ahead in today’s complex Customer First era; their moments of truth; who inspired and motivated them to succeed and how to be a great leader.

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