Loretta Dignam

Loretta Dignam

Abbey Theatre, Board Member

Loretta is an award-winning Marketer of the year and has held a number of senior roles at; Mars/Masterfoods (UK, Ireland and Sweden), Diageo, Kerry Group, Jacob Fruitfield and most recently CMO of Ardagh Group.

Since 2015, Loretta has been a member of the board of the Abbey Theatre, and has chaired the Gender Equality Committee, leading needed change in the theatre and arts sector. She is also a member of the Abbey Audit & Risk Committee. 

Loretta has also been an independent consultant in many B2B & B2C sectors. She has lectured in the Michael Smurfit Business School (MSc and Executive MBA programmes), in Marketing and Communications. She is a member of the Enterprise Ireland Mentor Panel and was a judge of the IAPI Doyenne Awards.

Loretta is a double first class honours graduate of UCD (B. Comm and MBS) and completed a Digital Marketing post grad in DCU in 2014. 


At DMX Dublin, Loretta will be featuring on a panel about...

Realising your Potential: Our three panellists have seen a huge transformation in the marketing remit over the past number of years:  

• Orlaith Blaney, Chief Marketing & Communication Officer, Ervia

• Fiona Sweeney, Marketing Director, Kerry Taste & Nutrition, Europe

• Loretta Dignan, Board Member, Abbey Theatre & Consultant

Moderated by Charley Stoney, Managing Director, Alternatives Group, they will share personal insights from their own career journey; their core principles as marketers; how to stay ahead in today’s complex Customer First era; their moments of truth; who inspired and motivated them to succeed and how to be a great leader.

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