In the late nineties, whilst managing a skateboard shop, David stumbled into a career in graphic design. He cut his teeth with world renowned agency The Designers Republic and what followed was 16 years, both with TDR, and later his own studio, Kiosk, producing cutting-edge art direction and design for the music, arts, games, fashion and broadcast industries.
In 2012, D&AD included David in its list of ’50 British Creative Greats’ which included the likes of Rankin, Paul Smith and Storm Thorgerson. In 2013 he joined the BBC as Creative Director of User Experience Design. His team facilitate and publish the ongoing development of the BBC’s Global Experience Language – the design framework used to create the organisation’s entire online output.
At DMX Dublin, David will be speaking about...
Last summer, the BBC introduced it’s brand new corporate typeface, BBC Reith. As well as bringing a more distinctive tone-of-voice to the organisation's visual identity, the font is saving money and improving the reading experience for everyone. Creative Director David Bailey will share the story behind the typeface, it’s design and how it’s benefitting the ongoing digital transformation of the BBC.