Dara is responsible for leading Ryanair’s Digital Transformation and overseeing the roll out of platform & product strategy across all digital channels. He leads a multi-disciplinary team of more than 75 Digital professionals across Product Strategy, Customer Experience, CRM, and Ecommerce/Digital Retailing.
A creative problem solver and strategic thinker with over 10 years of experience in the field with the majority of time spent in digital marketing, brand advertising and conversion performance, Dara has held a variety of different roles since joining Ryanair’s marketing graduate program after completing his Bachelors of Business Studies Honours Degree.
With three kids under the age of 5, spare time is limited but when he gets a chance he loves all things sport and when time allows he plays golf badly!
At DMX Dublin, Dara will be speaking about...
How to Swim in a Sea of Data
Marketing teams face many challenges when trying to decipher what is important data and what is not. Technology has meant that there has been exponential growth in the availability of data but is more data really a good thing? Learn about Ryanair’s approach to data and how the “So What” rule cuts through the noise and leads to better results.