A strategic planner with a passion for getting under the skin of people from different cohorts and cultures, as well as understanding what makes different retail formats tick. Robert’s career spans from boutique research agencies in London to client side insight and planning roles with Renault UK, Diageo Ireland and Diageo Europe along with advertising and communications agency BBDO. Robert joined The Visualise Group to help set up V360°, a shopper agency that bridges the gap between brand owners, retailers and shoppers
At DMX Dublin, Robert will be speaking about...
Retail Reimagined: The Future of Shopper marketing is Human Centric
Calling all Marketers, Retailers and Innovators.
Make time in your busy schedule to join us and learn about the human side of purchasing behaviour; our inherent biases, fears, concerns and what makes us happy.
We are living though a time of unprecedented technological advancement and though our consumer’s world is changing, their fundamental requirements of cost, convenience, choice and customer service remain largely the same. However, their expectations as to how retail businesses should fulfil those needs has utterly transformed.
As retail works to catch up and meet their customers’ evolving needs, it is vital that one thing is not forgotten; shoppers, customers, consumers have one thing in common – we are all human.