Brian Sparks

Brian Sparks

Agency Assessments International, Managing Partner

Brian has extensive experience in the field of marketing communications having worked both on the client and agency side. He started out his career with Irish Distillers before moving to Irish International Advertising, now part of BBDO, where he was Client Service and Board Director. He then moved back to the client side serving in a variety of senior marketing roles within Guinness (now Diageo) most notably Marketing Director of Guinness Brewing Worldwide based in London, Marketing Director of Guinness Malaysia based in KL and Marketing Director of the Guinness African Region based in London.

Brian then returned to the agency side as Managing Director of McCann Erickson Dublin developing the agency into one of the most highly regarded creative and award winning agencies in Ireland.  He joined Agency Assessments International in 2001 as Managing Partner.


At DMX Dublin, Brian will be speaking about...

Getting The Best Out Of Your Agency

How do some clients always seem to get award winning creative and effective output from their agencies whilst others struggle with their agency relationships? The answer lies in the investment that these clients make to ensure that their agency partners are inspired and motivated to produce outstanding work. They work hard to build strong and positive relationships with tier agency trams. They pay the agency well. They treat them fairly. And they provide brilliant briefs.


Brian Sparks of Agency Assessments has managed dozens of reviews for many leading Irish brands and evaluated many client and agency relationships. In this workshop he covers the A-Z how to get the best of your agency and best practice briefing.

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