Daniel Gilbert is founder and CEO of Brainlabs, a PPC agency and technology provider.
As the self-proclaimed superhero of PPC, Daniel's mission is to change the future of advertising, whilst creating the best place in the world to work. Using data and automation to drive remarkable results for clients, Daniel has grown Brainlabs from 1-170 people within the short space of five years.
Daniel was named #3 in PPC Hero's Most Influential PPC Experts in the World list (2016, 2017), and was recently named by Econsultancy as one of the most influential people in digital.
As an advocate for media transparency, automation and embracing future technology, Daniel writes for such publications as Campaign, Econsultancy, SearchEngineLand and City AM.
At DMX Dublin, Daniel will be speaking about..
"I know you’re pregnant before you do: getting performance and personalisation right
Within 5 years all media will be bought programmatically. No, really. And with so many exciting new technologies that enhance personalised advertising, it’s easy to forget that personalisation can creep out consumers. Don’t be tempted by bad personalisation; learn how to avoid crossing the line from relevant to creepy now and you’ll reap the benefits of greater consumer trust for years to come.