Martin Weigel has been Head of Planning at Wieden+Kennedy Amsterdam since 2009. He counts Nike, Facebook, Instagram, Milka, and Corona among his clients.
Martin has worked in advertising in London, New York, and São Paulo, both for both independent and network agencies, on local and global businesses and brands, and planned on everything from toilet paper to diamonds. When Martin is not planning, he finds writing his blog Canalside View rather therapeutic; his blog is followed globally by the marketing and advertising industry.
At DMX Dublin, Martin will be speaking about...
THE CASE FOR CHAOS
On the corporate instinct, the stupidity of orthodoxy, the illusion of best practice, the stifling effects of process, and a survival strategy for creativity.