Richard is Deputy Head of Evidence at Manning Gottlieb OMD, the most awarded media agency in the history of the IPA Effectiveness awards.
He started his career as a media planner 17 years ago, working on accounts such as Coke, 118 118 and comparethemarket.com, before moving into research.
Richard is interested in how findings from behavioural science can be applied to advertising. He writes about the behavioural experiments he runs for titles such as Marketing Week, The Drum, Campaign, Admap and Mediatel. He tweets about the latest social psychology findings from the handle @rshotton.
His first book on applying behavioural science to advertising, The Choice Factory, will be available in February 2018.
Outside of work Richard loves playing football, and can be found, most Sundays, on Brockwell Park, scoring own goals.
At DMX Dublin, Richard will be speaking about...
Why brands need to be more brazen about their flaws
Many marketers believe the best way to entice consumers is to emphasise a brands strengths. But is that the case? Evidence from psychology, my experiments and advertising case history suggests we may be mistaken.