Sara Holt is the first digital Marketing Director in LEGO's global product development team. She leads a new dual marketing approach targeting millennial parents
Prior to Lego, Sara was VP Global Franchise and Digital Marketing for BBC Worldwide and Head of Brand and Campaigns and part of the startup team in Hailo.
At DMX Dublin Sara will be speaking about...
Brand Launch Evolution
Launching new brands and products is high risk and high opportunity. There used to be a marketing formula from FMCG and entertainment brands which has been disrupted by new digital methods. This talk explores how digital experiences and co-creation if used correctly can lessen the risk for big and small brands. Find out what you really need to launch a brand in today’s complex and uncertain world.