Imaad has been the Marketing Director at WARC for the last four years. WARC is an online intelligence service offering best practice, evidence and insights on effective advertising and marketing from the world’s leading brands.
During his time at WARC, Imaad has helped to grow awareness of WARC and use amongst its core audiences through a variety of content, data and digital strategies. Over the last year, he’s enjoyed presenting at Brand Week Istanbul, Digital Age Summit (Istanbul), Festival of Marketing (London) and Filmteractive Festival (Warsaw).
Before WARC, Imaad’s experience was predominantly in the events sector, leading marketing teams at IQPC, Emap and i2i Events Group across the Retail, Defence and Oil & Gas sectors.
At DMX Dublin, Imaad will be speaking about..
Lessons from the world’s best marketing campaigns
What are the world’s most effective marketing campaigns? What common traits do they share? Taken from this year’s WARC 100 rankings of the world’s best campaigns and companies - based on performance in effectiveness and strategy competitions – find out what marketing has been working and how. Learn what creative approaches, media and measurement strategies or media mix lie behind those marketing campaigns which have driven hard business results and changed consumer behaviour. Get a real insight into marketing excellence from around the world.