Martin is a highly experienced marketing communications consultant, trainer and author. He is course leader on digital and social media for the Institute of Directors - in which capacity he develops and delivers training workshops for senior directors across the UK.
He has enjoyed a highly successful career in advertising, PR, sponsorship and new media, including senior management roles with some of the world’s leading agencies. He has advised many multi-national corporations on their marketing and communications strategies, including Xerox, Citibank, Bacardi Global Brands, Sony Ericsson, Royal Mail, Coca-Cola and Colgate-Palmolive.
Much of his work in recent years has focused on the business response to new, digitally-empowered patterns of customer behavior and changing expectations: a subject on which he has become a highly-regarded writer, speaker and commentator. His first book, Crowd Surfing - which examined how institutions around the world are responding to consumer empowerment - was one of the first business books to talk about the potential of social media. In his last book, Loose, he explained why institutions need to adopt a looser approach to the way that they think and work if they are to survive and thrive in our highly complex, socially-connected world. He has recently been commissioned by Pearson to write what he hopes will be the definitive textbook on the strategic application of social media.
He is a non-executive director of Commonwealth Games England, a former non-executive director of Sport England, a volunteer trainer for the Media Trust and a Fellow of the RSA.
At DMX Dublin, Martin will be speaking about...
NAVIGATING THE POST-DIGITAL MINEFIELD
The party’s over. You’ve had your fun with programmatic, Facebook and the hope of going viral. But your obsession with optimisation and hyper-targeting, your addiction to Google, your naïve belief in the unique power of digital and your rejection of all pre-digital thinking is destroying your brand. Now is the time to ignore the hype and rediscover your marketing mojo.