Jennifer Hyland is a Digital Account Director at Edelman responsible for delivering communications strategies for some of Ireland’s most loved brands including Mars Ireland, Coca-Cola, SSE Airtricity and Pfizer.
Jennifer is passionate about the role digital can play in brand storytelling, directing business to ensure programmes deliver against set campaign objectives and KPIs.
At DMX Dublin, Jennifer will be hosting a workshop on...
Measuring Success: The Why & The How
Is measurement a scary word for you? Well it shouldn’t be. It is integral to showing real success in marketing solutions and tracking the impact of everything we do. The question you probably need to ask yourself is “am I doing it right?”
This workshop will focus on holistic measurement frameworks and KPIs, with practical breakouts where teams will take a measurement ‘brief’ and receive applicable feedback and best practice. In conjunction with Edelman’s dedicated measurement and research arm, Edelman Intelligence, this promises to help you gain a deeper understanding around the principals of the why and the how of measurement.