Jaclyn Kalb is the Director of Sales, Brands & Insights for the US with Storyful. Her focus is on helping brands and agencies utilize social listening insights to help drive social media and broadcast campaigns.
Prior to Storyful, Jaclyn worked in the Out of Home world assisting on large scale global campaigns for event marketing, digital and print. Jaclyn received her MLitt in Creative Writing from the University of Saint Andrews and her B.A. in both Journalism with a focus on PR and Spanish from Indiana University.
When not working with clients and brands to help create engaging campaigns, she can be found indoor cycling or rooting on her college team the Hoosiers in basketball.
At DMX Dublin, Jaclyn will be speaking about...
Getting Clued In: The Journey from Insights To Creative
The social media landscape and power of individual voice is changing how marketers and advertisers have to approach creative approaches. When the voice of one person with 50,000 followers can affect brand perception it’s no longer time to react, it’s a time to find truth in context and derive from insights. Learn from Storyful about how you can utilize data and insights to drive creative direction.