Vinny O'Brien

Vinny O'Brien, eCommerce expert

Vinny O’Brien is one of the UK and Ireland's leading eCommerce experts, with specific hands-on expertise creating and develop complete turnkey eCommerce solutions, ranging from creating eCommerce value proposition through to total outsourcing of eCommerce logistics, marketing and technology.

Vinny works directly with FTSE 100 retailers, consumer brands such as Calvin Klein Golf and PepsiCo. Vinny developed his eCommerce expertise working with eBay, Argos and GE, and focuses on building and scaling fast growth eCommerce brands such  as Whey Hey and Thermo Tents internationally.


At DMX Dublin, Vinnny will be speaking about...


Creating the Perfect eCommerce Strategy

Discover how blue-chip consumer goods and multi-channel retailers are using eCommerce and apply their models and methods.

Consumer brands are finally waking up to the challenge of selling online direct to the consumer. But there are a wealth of challenges: from search and navigation through to product pages, merchandising, conversion shopping and checkout, right through to choosing the right technology and logistics.

During this intensive workshop will arm you with a wealth of insights into the modern ecommerce landscape, including the main ecommerce selling models. You’ll discover how to map the customer journey, how to think about your customer’s path to purchase, and how to apply usability and merchandising techniques to maximise conversion.  Vinny will explain the various eCommerce technologies available and give you a framework on how to choose the best one for your business, as well as show you to future proof your business for conversational commerce.


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