Fiona Sweeney is the Strategic Marketing Director of End Use Markets, Food & Beverage Systems for Kerry Taste & Nutrition Europe & Russia where she is responsible for defining the category strategies, driving EUM marketing innovation and defining the value propositions for Kerry across priority markets.
Prior to moving to the B2B side of Kerry Group, Fiona was Marketing Director for the Kerry Foods Dairy Consumer Branded portfolio in GB and Ireland where she was responsible for the Strategic growth and development of category leading brands like Dairygold, Cheestrings, LowLow and Charleville.
In the 10 years prior to Kerry, Fiona built a broad experience creating, developing and growing brands across FMCG & retail working on renowned brands such as Guinness, Smirnoff, Coca Cola and Superquinn, winning various marketing, innovation, advertising and digital effectiveness awards and Marketing team of the year at the All Ireland Marketing Awards in 2014.
At DMX Dublin, Fiona will be featuring on a panel about...
Realising your Potential: Our three panellists have seen a huge transformation in the marketing remit over the past number of years:
• Orlaith Blaney, Chief Marketing & Communication Officer, Ervia
• Fiona Sweeney, Marketing Director, Kerry Taste & Nutrition, Europe
• Loretta Dignan, Board Member, Abbey Theatre & Consultant
Moderated by Charley Stoney, Managing Director, Alternatives Group, they will share personal insights from their own career journey; their core principles as marketers; how to stay ahead in today’s complex Customer First era; their moments of truth; who inspired and motivated them to succeed and how to be a great leader.