Simon is currently a Senior Manager in the London office. He has been working in digital / social media for 10 years, having previously worked in a number of marketing based roles after graduating with a BA in Marketing from the University of Bedfordshire in 2004.
His specialties include social strategy, channel / content & campaign analysis, influencer identification, measurement frameworks, and social listening. He also has experience in a number of wider digital practices such as paid media, search analysis, and web analytics.
At DMX Dublin, Simon will be speaking at a workshop about...
Measuring Success: The Why & The How
Is measurement a scary word for you? Well it shouldn’t be. It is integral to showing real success in marketing solutions and tracking the impact of everything we do. The question you probably need to ask yourself is “am I doing it right?”
This workshop will focus on holistic measurement frameworks and KPIs, with practical breakouts where teams will take a measurement ‘brief’ and receive applicable feedback and best practice. In conjunction with Edelman’s dedicated measurement and research arm, Edelman Intelligence, this promises to help you gain a deeper understanding around the principals of the why and the how of measurement.