Damian is a Vice President within Edelman Intelligence’s London office. He is responsible for the delivery of a variety of projects across different sectors for a number of clients including Shell, Heineken and Symantec. These projects range from thought leadership programmes through to campaign measurement and brand perception audits.
Damian is highly experienced at managing large-scale programmes of work and is well-versed across a number of methodologies including quantitative (online surveys, segmentation studies) qualitative (expert interviews, co-creation projects, focus groups) and secondary (measurement, social listening and digital analytics).
Prior to Edelman Intelligence, Damian worked for four years at SHM, a management consultancy, where his work focused on strategic planning, change management and behaviour change. His clients included Unilever, Danone, GSK, Accenture, Unisys, Travelodge and the NHS.
He has both a BA and MSC in Politics and International Relations from Royal Holloway, University of London.
At DMX Dublin, Damian will be speaking at a workshop about...
Measuring Success: The Why & The How
Is measurement a scary word for you? Well it shouldn’t be. It is integral to showing real success in marketing solutions and tracking the impact of everything we do. The question you probably need to ask yourself is “am I doing it right?”
This workshop will focus on holistic measurement frameworks and KPIs, with practical breakouts where teams will take a measurement ‘brief’ and receive applicable feedback and best practice. In conjunction with Edelman’s dedicated measurement and research arm, Edelman Intelligence, this promises to help you gain a deeper understanding around the principals of the why and the how of measurement.