Claire heads up The Youth Lab, Thinkhouse’s Insights, Strategy and Planning division. The Youth Lab investigates, decodes and translates youth culture, helping brands, businesses, and organisations better understand and connect with 16-35 year olds.
With over 17 years experience in insight-led future-focused thinking, Claire has previously held senior planning and strategy roles in agencies in London, New York and Dublin, helping global innovation and marketing teams, and senior business executives to future-proof and realign their strategies to embrace 'the next gen consumer'.
At DMX Dublin, Claire will be speaking about...
Welcome To The Brave New World of Adulthood
Discover how you can widen the value exchange with youth audiences to better meet the needs and be relevant at a time of unprecedented challenges and opportunities. 10 years on from the Great Recession, explore what life is really like for todays’ 16-35 year olds. Our research uncovers how the next generation are coping with a lack of security and prospects and how they are engaging with the world as individuals, workers and consumers.