Darragh Rea

Darragh Rea

Edelman, Senior Director

Darragh leads a team of creative, digital, and brand experts delivering integrated solutions to the challenges clients face. The team includes specialists covering Earned & Social Media, Creative & Production, Performance & Influencer Marketing

Darragh has worked in brand communications since 2002, helping his clients successfully navigate an ever-changing media ecosystem. Over those 15 years much has changed but the importance of telling impactful and relevant stories based on true insight and amplified across the right channels, hasn’t.

Darragh has a past and current client list which features a who’s who of Global and Local brands, covering sectors including FMCG, Financial Services, Food & Drink, Travel, Government, Healthcare and Pharma.  His current client roster includes Mars, KBC Bank Ireland, Unilever, Irish Distillers, Coca-Cola, Pfizer, SSE Airtricity, Xylem, Deep RiverRock, UPS and Novartis.

 

At DMX Dublin, Darragh will be speaking about..

Unlocking the Power of Trust 

 

Edelman believe trust is the ultimate currency in the relationship that all institutions—companies, governments, NGOs and media—build with their stakeholders. It defines an organization’s license to operate, lead and succeed. For a business, especially, lasting trust is what we consider to be the strongest insurance against competitive disruption, the antidote to consumer indifference, and the best path to continued growth

Through studying trust for 19 years, we know organisations who are trusted experience a number of benefits including:

  • Stronger consumer buyers and advocates
  • Stronger likelihood to receive institutional investment
  • Trusted companies outperform their respective sectors
  • Being more resilient in the face of a crisis

To enable organisations to best manage their trust capital, we have developed Edelman Trust Management (ETM) which we will speak to today. ETM is a suite of powerful, flexible analytical tools and consulting services that help a business or organisation manage its trust capital among its audiences, stakeholders, and shareholders. Designed for anticipating risk, our intelligence to advisory offering enables you to build, manage, and measure the state of your trust today for the future of its impact tomorrow.

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