Jennie Mc Ginn is a serial entrepreneur. Having previously founded award-winning e-commerce start-ups Opsh and Prowlster, she now runs Sister The Agency. The agency specializes in the business of branding and delivers ecommerce, content marketing and digital strategies. Clients include Kildare Village, Chupi, Event Fuel and SMEs across the FMCG sector and their sweet spot is luxury branding and positioning.
At DMX Dublin Jennie will be speaking about..
What Luxury Brands Can Teach You About E-Commerce
Luxury brands were late adopters of e-Commerce, but have learnt very quickly. Selling high-end goods, services or experiences online is not the same as mainstream brands.
But things have changed, and now luxury brands now apply cutting edge techniques to e-Commerce which all brand can use to increase conversion and reduce churn.