Leonie Lynch is the founder of Juspy an Irish start up targeting the ever more demanding health and nutrition market. Its first product is a functional food called Juspy Original - a healthy indulgent super smoothie, a cacao elixir with ten ingredients each chosen for a specific purpose, to nourish the body inside-out. In 2018 Juspy Original was shortlisted as Health & Wellness product of the Year in the Food and Drink Business Awards, featured as an Irish Times New Innovator year and recently given a Business All-Star Accreditation by the Business All-Star Foundation. Juspy is also an alumni of Food Works Ireland. Juspy’s brand identity and development and has been heavily influenced by Leonie’s personal and professional experience
Leonie has a PhD in branding and an MSc in Marketing from the University of Limerick, complimented with a BA in Fine Art from Limerick School of Art & Design. She has also 10 years experience as a Wellness Activist - speaking at events such as Wellfest - and as a movement coach, highly qualified in Mat & Reformer Pilates, Animal Flow and Pre & Postnatal Functional Training. Leonie’s Solo Flow method of teaching will feature in this years Thrive Festival Dublin 2019.
At DMX Dublin, Leonie will be speaking about...
A Lovely Bunch Of Ladies
From Visual Artist to Branding PhD, Leonie Lynch is a Movement Coach with an Innovative Food Company. How did that happen? In this session Leonie tells the story of how her colourful and varied background, sprinkled with life experience, has merged together perfectly for Juspy – a lifestyle brand focused on everyday performance. She will explain why she developed the brand first (even though the product was key to the problem she saw) and will reveal what Juspy means, what it stands for and where it’s going. Leonie will unweave the journey of product development, detailing the challenges and epiphinies along the way to give an honest account of the 'messy middle' of start-up life.