Iain Noakes

Iain Noakes

The Economist, Chief Customer Journey Officer

Iain Noakes, Chief Customer Journey Officer at The Economist, is responsible for optimising the customer journey across all channels and touchpoints on the path to subscription.  Iain's team compliments existing deep functional expertise by joining the dots on the customer journey to drive incremental return from our marketing investment by:

  • Delivering a connected customer experience driven by deeper audience insight
  • Linking up our technology across the customer journey to the moments that matter
  • Enabling even smarter and more efficient acquisition of lucrative subscribers who are more likely to stick with us
  • And wherever possible automating the output from our attribution platform directly into our media bidding platforms


Prior to his time at The Economist Iain spent many years working in planning and insight roles for a number of agencies including RAPP, DraftFCB and Wunderman.


At DMX Dublin, Iain will talk about..


Never Stop Questioning

Learn how a 175 year old brand, The Economist, is in growth year after year. Iain will explain how The Economist has been addressing challenges with brand perception for potential subscribers and how we have adapted and proved the effectiveness of our marketing activity, whilst allowing for the complexities of today's customer journey.

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