Helen is the Director of Strategic Insight and Planning in Bord Bia - The Irish Food Board. With a background in Economics and client – side consumer marketing, she brings a strategic, consumer-centred approach to business, turning cutting edge insight into actionable plans for Irish companies. She has nurtured and guided many Irish brands’ success and her initiatives have helped to further Ireland’s global reputation as a premium supplier of food and drinks.
Helen leads a team of seasoned professionals in Bord Bia that work with companies ranging from artisan start-ups to household-name multinationals to develop innovative strategies that build resilient brands and enable commercial success.
She has spoken at conferences all over the world, has won multiple awards, and has been referenced in many talks and in trade, consumer and academic publications.
At DMX Dublin, Helen will be speaking about...
Seeing Around Corners – Accelerating Food & Drink Brand Growth
Helen King will set the scene and speak about navigating the complexity of today and tomorrow’s food and drink landscape. Understanding your consumer, knowing where to find them and the marketing tools to reach them. Brands grow value by anticipating and fulfilling the needs and wants of consumers in relevant ways that are innovative, create an emotional connection, and distinguish the brand from its competition. Helen will share consumer lifestyle trends for the coming years to enable brands understand how to grow and sustain value in today’s disruptive marketplace.