Shenda is the Group MD of Dentsu Aegis Network Ireland. Her experience includes work in agencies such as Saatchi & Saatchi in the Czech Republic and Media Planning Group in London. Shenda is a former iProspect Global Chief Strategy officer, a role she held for 4 years, moving back to Dublin in 2018. Before joining the Dentsu Aegis Group, she led a full service digital agency in Ireland for 10 years.
At DMX Dublin, Shenda will be speaking about...
Why Commerce is No Longer a Thing
For brands, the point of inspiration and the point of transaction are coming ever closer together. As a result, commerce can no longer be considered a thing, but instead, an integral part of brand strategy. Shenda Loughnane will outline a framework for how brands can deliver commerce success, using data and a clear understanding of consumer behavior