Bernie Butler is a dynamic, energetic and creative entrepreneur who loves a challenge. After selling her first business Platter Foods to Kerry Foods she stumbled upon the humble yet powerful sprout and the Good4U journey began. Over the past 15 years Bernie’s passion and enthusiasm has grown and she continues to inspire and motivate a great team to deliver Good4U’s mission, to make healthy eating accessible to everyone. Bernie has contributed to several boards including Bord Bia’s Consumer Food Board, St Angela’s Food Board, Chair of Failte Ireland North West, Member of the Advisory Science Council (ASC), Chair of The Model and is currently serving on the Sligo Economic Forum.
At DMX Dublin, Bernie will talk about...
There’s Always Free Cheese in the Mousetrap’: The Importance of Maintaining your Brand Integrity
In 2004 Good4U was born with a clear mission to empower people of all ages to live a healthier life. Along the journey there have been many temptations to steer off course which would have resulted in quick wins. But as the saying goes don’t give up what you want most for what you want now. We believe it is essential to embed a deep rooted mission based culture that is embraced by all, one that is nurtured and permeates every aspect of the business. Diversification and innovation fuels growth, what makes it sustainable is staying true to your mission.