Laura O’Sullivan is Sales and Marketing Director at Good4U. For the past thirteen years she has been building the Good4U brand. Today the brand is easily recognized in health food and snack categories across majorretail chains Nationally and Internationally. Laura’s accomplished background in the food industry is easily defined by her wealth of experience and exceptional management skills which were acknowledged when she was shortlisted for Image Young Business Woman of the Year in 2009 and when Good4U won the AIM Small Business Marketing Award in 2018.
At DMX Dublin, Laura will talk about...
There’s Always Free Cheese in the Mousetrap’: The Importance of Maintaining your Brand Integrity
In 2004 Good4U was born with a clear mission to empower people of all ages to live a healthier life. Along the journey there have been many temptations to steer off course which would have resulted in quick wins. But as the saying goes don’t give up what you want most for what you want now. We believe it is essential to embed a deep rooted mission based culture that is embraced by all, one that is nurtured and permeates every aspect of the business. Diversification and innovation fuels growth, what makes it sustainable is staying true to your mission.