Eoghan Phelan

Eoghan Phelan

V360 , Joint Managing Director

Passionate about understanding the "why" of shopper behaviour, Eoghan has overseen the Visualise Group's development into a full-service shopper agency. Combining strong commercial acumen with science, he is also a member of the  Psychological Society of Ireland and the Neuromarketing Science & Business Association.

Eoghan has overseen hundreds of in-store activation projects over the past decade, across a range of categories from short-term displays to long-term category enhancement initiatives.

 

At DMX Dublin, Eoghan will be speaking about...

Retail Reimagined: The Future of Shopper marketing is Human Centric

 

Calling all Marketers, Retailers and Innovators.

Make time in your busy schedule to join us and learn about the human side of purchasing behaviour; our inherent biases, fears, concerns and what makes us happy.

We are living though a time of unprecedented technological advancement and though our consumer’s world is changing, their fundamental requirements of cost, convenience, choice and customer service remain largely the same. However, their expectations as to how retail businesses should fulfil those needs has utterly transformed.

As retail works to catch up and meet their customers’ evolving needs, it is vital that one thing is not forgotten; shoppers, customers, consumers have one thing in common – we are all human.

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