Vivien has more than 20 years’ experience in media encompassing trading, communications strategy, digital media, programmatic and agency management. She has held senior agency and media owner roles across Dentsu Aegis, The Irish Times and RTE, and is an expert in media strategy and negotiation. Having held a number of board positions on industry bodies, Vivien currently sits on the Board of the Broadcasting Authority of Ireland (BAI).
At DMX Dublin, Vivien will be speaking about...
The First 5 Steps to Creating a Marketing Effectiveness Culture in your Organisatio
This workshop is designed to provide delegates with a practical, ‘how to’ guide to establishing a culture of marketing effectiveness across their teams and the wider organisation. We start with a brief examination of some of the barriers to adoption and we use a proprietary model to examine the journey to adoption and help delegates to identify where exactly their organisation is sitting today.
We then move quickly into the 5 steps – where do you start when they get back to your desk tomorrow morning. Using a number of tools and frameworks, we will ensure that there is clear guidance on the approach required and the practical application of these tools and processes; spanning the Waterfall of ObjectivesTM, data and measurement, frameworks, capability and managing multiple agency relationships.