Jenni Romaniuk

Jenni Romaniuk

Ehrenberg-Bass Institute, Associate Director

Jenni Romaniuk is a Research Professor of Marketing and Associate Director (International) at the Ehrenberg-Bass Institute - the world’s largest centre for research into marketing.

As the key architect behind the Ehrenberg-Bass approaches to Distinctive Asset, Category Entry Point and Mental Availability measurement, Jenni has worked with companies all over the world to help them build stronger brands.  Her book, Building Distinctive Brand Assets (Oxford University Press), helps marketers to future-proof their brand’s identity, and set up long-term brand strategies, while How Brands Grow Part 2 builds and expands on the knowledge revolution started in How Brands Grow.

Jenni’s expertise also spans mental and physical availability, brand equity, brand health tracking, word-of-mouth and advertising effectiveness. She was editor of the Journal of Advertising Research from 2014-2016, and now sits on the Journal’s Senior Advisory Board.

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