Chris Brennan

Chris Brennan

iProspect, Business Director

Chris is a seasoned digital performance marketer with over 11+ years’ experience managing consumer journey and media planning for global brands including Facebook, Hyundai, Aer Lingus, News Corp and Coca-Cola to name a few. Including specialty experience across search, social, display, affiliate and more across all regions while being stationed from home bases in APAC, Europe and North America.

 

At DMX Dublin Chris and David will be talking about:

 

How To Deliver Creative Intelligence

 

Data driven programmatic advertising continues to be a rapidly evolving phenomenon. Over the last decade, advertisers and marketers have invested heavily in data platforms and media buying technologies. However, creative optimization tools and capabilities have long lagged behind, offering primitive templated solutions, minimal personalisation and lacklustre creative outputs. This presentation explores the optimal process and technologies to deliver creative intelligence in media. We’ll unravel the process of how to combine audience planning, creative personalisation, ad technologies and artificial intelligence to deliver game changing creative intelligence, that will super charge your media buying strategies and improve your performance KPIs.

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