Dave Lenny is a digital technologist with 11 years’ experience. Before joining Dentsu, Dave worked at Google where he trained the then DBM programmatic EMEA Account Management Team. Dave has been with Dentsu 4.5 years advising and consulting global advertisers on media buying technologies and programmatic platforms. His current role at Dentsu is Head of New Product Development. Over the last 2 years, Dave has been focusing on Dentsu’s Creative Intelligence division, known as Dentsu Dynamic. His team were the first globally to launch Google Cloud’s Vision API technology to build a machine learning application known as AI Optic-X for creative performance.
At DMX Dublin Chris and David will talk about
How To Deliver Creative Intelligence
Data driven programmatic advertising continues to be a rapidly evolving phenomenon. Over the last decade, advertisers and marketers have invested heavily in data platforms and media buying technologies. However, creative optimization tools and capabilities have long lagged behind, offering primitive templated solutions, minimal personalisation and lacklustre creative outputs. This presentation explores the optimal process and technologies to deliver creative intelligence in media. We’ll unravel the process of how to combine audience planning, creative personalisation, ad technologies and artificial intelligence to deliver game changing creative intelligence, that will super charge your media buying strategies and improve your performance KPIs.