Richard Hammond

Richard Hammond

Uncrowd, CEO & Founder

Author of best-selling books on retail customer experience, Richard is the global leader in the emerging science of friction/reward. FvR as friction/reward is becoming known offers a unique methodology for understanding how CX stacks up across a customer's full option set. Richard has been a champion for the customer over his 34 year retail career and will introduce new ideas and approaches to creating CX that wins.

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