Claire Hennah, is the Global Beauty and Personal Care eCommerce Director at Unilever. She is responsible for the eCommerce strategy, execution & capability globally
Before joining Unilever, Claire led the digital marketing and consumer engagement team at Selfridges. Responsible for the acquisition, retention and social media strategy as well as defining a new programme of investment (capability and technology) for the CRM approach for the business
Claire has also held senior marketing roles at Virgin Atlantic and The National Magazine Company and has her own consultancy, working with several brands on their expansion strategy on and offline.
A DMX Dublin, Claire will be speaking about...
Creating a sustainable eCommerce strategy
Globally, 1.5bn consumers use a beauty or personal care product from Unilever every day. Spend 30 minutes of your Thursday afternoon being beautified, to get insight into; how to get an organisation behind your strategy, how Unilever is creating a global eCommerce strategy for sustainable growth and how Unilever is creating brilliant experiences online around the world