Andy comes with 2 hats, over 18 years experience as a digital marketing professional and over 8 years a digital marketing lecturer / trainer.
Andy is a results driven and commercially focused senior-level digital executive with extensive senior management experience. He is successful in acquisition and retention marketing, strategic leadership, change management and many more. Successes include growing sky mobile TV to the point it transitioned to SkyGO, reducing media by 40% and still acquisition targets for GLH.
Andy’s training and lecturing has taken him all over the world, Boston, Dubai, China and Saudi Arabia to name but a few.
At DMX Dublin, Andy will be speaking about..
AI: revitalising and automating email marketing
Companies need to find new ways to be relevant and timely to maximise the engagement of their customers. With the pressure on media budgets, the need to drive acquisition is getting tougher. AI and automation technology offers organisations large and small the opportunity to deliver a personalised and 1-2-1 experience.