Lucy Molan has more than 15 years experience working with client-focused teams across the digital sector. She is currently Google's Head of Sales for the Irish market, leading the Large Customer Sales team. Prior to her current role, Lucy led teams in Google's UK Large Customer Sales team servicing some of the world's most sophisticated advertisers, specifically within the finance and travel industries.
Originally from County Down, Lucy started her career in Microsoft, having graduated from Queen’s University Belfast, and progressed to take up prominent roles with Avvio, focused on delivering digital solutions for the hospitality sector, and Ariadne Capital specialising in early stage investment to TMT entrepreneurs. Lucy’s other full time role is ‘Mummy’ to two young children, Max and Evie.
At DMX Dublin, Lucy will be speaking about...
Capturing Today's Consumer Online
Lucy will be discussing the emerging characteristics of the Irish consumer and the challenges presented to marketeers today. Lucy will present how to capture today's demanding consumer using personalisation strategies; specifically through audience targeting, interesting video ad formats and ‘storytelling’ on YouTube. While sharing some ‘best in class’ examples of brands getting it right in this space.